Engaging Sports Fans at Games
Sports teams have several areas related to fan engagement that they may be struggling with. These issues include:
- Teams don’t have new ways to actively engage fans
- Teams and sponsors don’t collect personalized and actionable data
- There is lack of follow up from sponsorship elements
Sports team have tremendous opportunities that they can leverage in order to increase their marketing efforts. These include:
- Attendance at home games
- Various existing fan bases
Let’s talk about each of these opportunities and how they can be optimized in ways that improve a team’s marketing efforts.
What is your team’s average home game attendance? How many people does that represent for your entire season? Chances are that it represents a substantial number of very important people. People who go to your games. They are most likely interested in your team. Many professional sports teams have per game attendance averages in the tens of thousands and season attendance of well over 1 million people.
Average Annual Attendance by League:
Don’t miss this great opportunity, that is, engaging fans at your games! How many fans do you have that come to your games in a season? It most likely is a large number of people.
Wouldn’t it be great to engage those people? Wouldn’t it be great to collect personalized and actionable data for those fans? Wouldn’t it be great to encourage team-desired behavior with those fans?
The answer is that you can!
Now for a couple of questions:
Does your team engage and connect with fans at games?
Does your team collect personalized and actionable fan data including names, emails, and mobile numbers for fans at your games?
If your answer to either of these questions is no then your team is missing a tremendous opportunity related to fan engagement and ultimately your marketing. The benefits of which will be there for your team not only this year but in all future years moving forward.
Various Existing Fan Bases
In addition to the fans that attend your games you most likely have other fan bases that you have built over the years. These can include Facebook, Twitter, Instagram, email databases, SMS databases, etc. This list can even include radio listeners of your games as well as TV viewers. So lots of different fans in lots of different places to engage.
Billow has done some research related to Facebook Fan Engagement. Here is what we found. Many teams struggle with engaging Facebook fans. Most teams also probably struggle with collecting fan data from these fans.
Many Billow clients receive increases in their Facebook engagement of 350% – 850% or more. What this means is that you will be able to reach of your fans organically on your Facebook page. More fans sharing, more fans liking, and ultimately more ticket purchases as well as more merchandise purchases and even more of your team app downloads.
Want to see how your team ranks against your competition? Contact us here and we will share our research with you. By the way, we have it broke down for each team and rank each team against all other teams in your league.
So how does your team manage to engage all of your fans?
You most likely struggle with engaging all of these different fan bases.
The good news!
There are ways to engage all of these different fan bases including home game attendees!
The great news!
We can help you not only engage your fans but incentivize team-desired fan behavior with these fans while collecting personalized and actionable data!
Incentivize your team app downloads. Incentivize ticket purchases. Incentivize merchandise purchases or any other desired behavior.
So how does Billow help sports teams do this?
We have built a platform that allows for fun, interactive experiences that are easy for fans to participate in which offers teams the ability to encourage team-desired behaviors. These interactive experiences provide instant gratification for fans no matter where they are or what kind of device they are using. Facebook fan on a desktop device? No problem – engage them. Fan at game with mobile device? No problem – engage them.
The Billow platform makes it easy for people to participate in several ways.
- Special Campaign URL – your special campaign URL detects the device of the person clicking it and takes them to the experience optimized that that specific device. This assures you that fans are going to have the best experience possible no matter if they are on a mobile device at one of your games or if they are on Facebook on a desktop computer. Try it! http://4win.me/scratchoff
- “Test to Play” feature – this new feature allows people to easily participate by sending a text message. This simply text your keyword to your short code. They receive a message back with the link to your campaign. They simply click the link and their are participating in your Social Scratch Off, your Social Collect & Win, or perhaps your Digital T-short Toss. Try it! Text “Demo1” to 41411
With the Billow Platform you also have the opportunity to run sponsored campaigns that bring more value to your team and your sponsors. Your campaign can run simultaneously, and in a secure way, across multiple channels including multiple Facebook pages. Your campaigns can also include calls-to-action which can be measured and can drive consumer behavior.
Special Offer – Text to Play
Billow is running a special offer related to “Text to Play”.
Simply schedule a campaign with Billow before March 31, 2016 and you can try the “Text to Play” feature for FREE. Terms apply. Read more here.